Facebook for Faith  Resource Hub

Resources to help your faith community connect with and serve your members through Facebook.

As the coronavirus (COVID-19) necessitated limiting in-person gatherings, faith leaders around the world have been grappling with unprecedented challenges to stay connected with their communities. That is why we have gathered information to help you leverage Facebook, Instagram, and WhatsApp to make it easier to connect with and serve your members and followers. During this uncertain time, we want to equip you with the online tools and information to continue inspiring people and give them hope. Check out the Spring high holy days playbook.

Plan, Prepare, Respond

Review the latest guidance on mitigating risk, preventing spread and deciding to open from the Centers for Disease Control and Prevention here.

Take care of you

Focus on your personal wellness with these resources for faith leaders.

Resources for you and your congregation

Facebook Live

If your community can’t meet in person, you can use Facebook Live to host online events and stay connected, broadening your reach beyond the walls of your house of worship. Start a live video from the Facebook app on your phone to broadcast live discussions or services. For higher quality broadcasts, you can also use a desktop camera or streaming software on Facebook Live. Learn more about how to go live on Facebook.

Live Tab

Pages can showcase a dedicated Live tab so it’s easier for viewers to find live broadcasts. The Live tab would include all the Pages’ live content: Scheduled Lives, current Lives, past Lives, on both mobile and desktop.

Live Tab URL

Pages can promote their Live content off-platform with a Live tab URL that links directly to the Live tab. The persistent Live tab URL for all Pages is facebook.com/[your page name]/live.

Host Badges

Host Badges can help viewers know which comments are from members of your organization. Only Page followers are eligible to receive a Host Badge. The host badge does not grant any capabilities beyond those of the Page role you have granted that person. How to assign Host Badges in Live Producer. Learn more.

Featured Link

Prominently displays a link to an external website during your live broadcast. Viewers won’t be taken out of the Facebook app or Live broadcast when they click on the link. Learn how here.

Saved Settings

Saved Settings enables broadcasters to view and select preferences for their live broadcasts in one place, and save their preferences for future streams. With Saved Settings, you can take advantage of several new features in Live Producer: Direct Messaging, Promote Group, Share to Groups, Host Badges, and Feature link.

Tools to help you connect

Explore Facebook’s solutions to help you connect with and serve your members and followers.

Find or start a Facebook Group to connect with your community, collaborate digitally, or discuss and share ways to support one another. Get started and learn more about creating a Facebook Group. If you have a teaching series or resources to share, create a unit in your group to easily find materials.
Start a Group
Join a Group
Leading Groups in a Crisis
Tips for maintaining community in Groups

Keep your community informed by updating your house of worship's Facebook Page and Instagram account with the latest information, including status changes and service hours. Remember that you can pin important posts on top of your Facebook Page for quick viewing.
Convert a Profile to a Page
Engaging from a Page
Effective posts on a Page
Manage Pages from Business Suite

Facebook Live enables you to be part of what’s happening around the world in real-time, no matter where you are. If your congregation can’t meet in person, you can use Facebook Live to host online events and stay connected. Go live from the Facebook app on your phone to broadcast a live discussion, prayer or study time, or host a teacher’s Q&A.
For higher quality broadcasts, you can also use a camera and streaming software on Facebook Live. Broadcast your events on Facebook Live so those who can't attend in person can watch from anywhere. Learn more about how to go live on Facebook.
Get started with Live content
Specs for going Live
Tips on streaming an Event
All things Live

Creator Studio brings together all the tools you need to publish, measure performance, and interact with your congregation across all of your Facebook Pages and Instagram accounts.
Getting Started with Creator Studio

As a nonprofit, your house of worship is likely participating in a mix of fundraising activities to meet fundraising goals. Whether you are sending direct mailers, fundraising emails, doing pledge drives and more, each of these activities can be a valuable touch point to steward giving. Learn how houses of worship are using Facebook to support their fundraising strategies.
Get signed up for Giving

Messenger Rooms can be a great resource for virtually connecting through free and easy to use shareable links. Messenger Rooms lets you create a room to host free joinable video calls with up to 50 people with no time limit, making it easy to connect and organize everything from virtual ‘family fun’ nights to prayer meetings. Rooms can be created and shared through Messenger, Facebook (News Feed, Groups and Events) Instagram Direct, WhatsApp or Portal and gives you the ability to share links to invite anyone to join, even if they don’t have a Facebook account. You can choose who can see and join your room or remove people from your room and lock the room if you don’t want anyone else to join. Learn more about Messenger Rooms and find additional resources for staying connected.
Controlling privacy in Rooms
Privacy matters in Rooms

Guides are a way for group admins to organize and share content and resources with their members. They work like an education module and are a great tool to help onboard new members. Members can also mark their completion of each guide and this completion rate is tracked within your Group Insights.
Social Learning in Groups
Using Guides in your Group

Messenger Kids is an app designed to allow kids to have fun video chatting and messaging with friends, family, and even fellow classmates in a parent-supervised environment. Messenger Kids is a way for kids to continue building social skills and foster friendships in a space made for kids and controlled by parents. Set up a digital get-together or homework session, where kids can use fun filters, stickers, GIFs, and sound effects to express themselves, empowering them to stay engaged and connected. While kids use Messenger Kids, parents can connect with them using their Messenger app. There are no in-app purchases or ads. Parents manage who their kid interacts with and can monitor their child's activity in the app through the Parent Dashboard, including downloading a copy of their child's information. Learn more about Messenger Kids and How to set up an account.
Help Center

Instagram brings you closer to the people and things you love. Use Stories, Feed, Live, IGTV, Direct Messenger, and Reels to express yourself and connect with your community. You can also use Instagram for giving and to support outreach efforts you care about through Live Donations, Fundraise for Personal Causes, the "Supporting Small Business" sticker and more. For more information on how to have a safe and positive experience on Instagram, view resources here.
All things IG
Creating IG posts
Using IG stories
Increase your audience reach using IG

WhatsApp helps you connect with those who matter most, reliably and securely. You can use WhatsApp to engage with your congregation securely through chat, groups, voice, and video calls. Learn how to connect on WhatsApp.

Technology can help minimize disruption to operations by keeping staff members connected, regardless of where they’re working. With features like groups to provide a single source for daily updates and safety recommendations, marking as important to send high-signal updates to reach everyone effectively, going live via video to make communication more engaging, or Safety Check to quickly acknowledge the well being of your staff, houses of worship use Workplace to increase communication and collaboration in their learning community. Workplace Advanced uses simple, no fuss tools to keep people connected while they’re working remotely.
Business communication strategies
Workplace Academy

Learn how to grow your faith community online

Learn how to get started with creating your online presence and developing effective social media strategies.

Facebook for Faith Blueprint

Learn community management skills to better connect with your members.

Join the Facebook for Faith community

Keep learning more about using Facebook and Instagram to connect with your faith community.

Connect with other social media managers and administrators of houses of worship and learn together.